devil80 schreef op 25 februari 2025 17:45:
van Linkedin geplukt:
Saxo Bank’s 132% Client Surge: The Rise of Retail Investors & ETFs ????
Saxo Bank has shaken up the online investing landscape with an aggressive fee reduction strategy, leading to a 132% jump in new accounts in 2024. Notably, female investors tripled, and under-25s grew from 9% to 15% of new clients, signaling a major demographic shift in retail investing.
With £2B in AUM and a global platform offering 70,000+ instruments, Saxo is making investing more accessible—eliminating custody fees, slashing stock trading commissions, and lowering FX conversion costs. The result? Broader market participation and stronger ETF demand. ??
Interestingly, the S&P 500 dominated Saxo’s most-traded list, while UK stocks were absent from the top 25. With ETFs becoming a preferred choice for cost-conscious investors, could this trend accelerate further? Saxo’s move mirrors a broader industry shift, where brokers like eToro, Trade Republic, and Interactive Brokers are also racing to attract cost-sensitive investors.