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Vianen, February 5, 2013
NedSense enterprises n.v. strengthens its LOFT team
Key positions filled in sales, technology and development
Vianen (NL) – 5 February 2013 – NedSense enterprises n.v. (NYSE Euronext Amsterdam: NEDSE) announces today it has filled key management positions in its LOFT team as a result of strong market interest and project delivery. Paul Vernhout has been appointed as LOFT Sales Manager for Europe, Middle East and Africa, leading the sales strategy into new retail and manufacturing accounts for the wider home design sector. In addition Enrico Rosa has joined as Director Software Development, in charge of the production of the entire LOFT solution suite and Sjoerd van der Zwaan as the Chief Technology Officer overseeing all R&D and technology strategies for LOFT.
The LOFT technology enables retail stores and manufacturers alike to create personal virtual rooms in 3D, showcasing their entire product range, whether this concerns furniture, flooring, wall or window covering. Users such as end customers, show room staff and sales agents can upload pictures of their own rooms or choose from a selection of prefab room designs, and select a range of products to turn their existing environment into a new and realistic 3D experience.
“Since we launched our LOFT platform we have had commercial success in every part of the world, and interest from a very wide global audience in our industry, but also from the technology side. We must reach out to more potential customers with a larger team, but also develop new applications of the LOFT technology. It therefore became evident that we had to ramp up the team in terms of numbers, but more importantly in terms of expertise, experience and skill set, and we are confident that these three men will make a great contribution to accelerating the development of LOFT in the widest possible context. ”, says Pieter Aarts, CEO of NedSense enterprises n.v.
“I am very excited to work at the forefront of technology with a truly unique product and proposition that the market really needs in challenging times like these. LOFT not only enables a faster sales process and lower operational costs, it creates a truly amazing experience for customers which will enable them to make more informed decisions with a high level of comfort. On top of that, LOFT gives the retailer or manufacturer insight into the shopping and browsing behavior of his visitors and customers, which makes it an omni-channel sales and management tool for the design industry. My LOFT journey has only just begun and as we continue to work with our clients many new deployments and business applications will come to light”, concludes Paul Vernhout, EMEA Sales Manager LOFT.