German automotive industry benefits from new slitter for advanced
Europe's second largest steel producer, TATA Steel, has further strengthened its commitment to the automotive industry with the unveiling of its new slitting line to process advanced and ultra high-strength steels. The opening demonstrates Tata Steel's support for German and other European car manufacturers and its commitment to present and future innovation.
The slitter and associated expansion at the steel producer's Ruhr based Steel Service Center in Gelsenkirchen, Germany was officially inaugurated today after an investment of EUR 9.5 million. As well as raising the service centre's capacity, the new line will also expand its processing capabilities.
The new slitting line the centre's second is specially geared up to process advanced and ultra high-strength steels, which are used to manufacture demanding automotive applications used in chassis, suspension, wheels and seats. They include advanced high strength steels with unique forming capabilities for chassis and cold rolled advanced high strength steels for light weight seat components.
The new slitter, which led to the creation of 30 new jobs, will be able to process steel coil in thicknesses of 0.4 mm to 4 mm and widths of up to 1,650 mm with a maximum yield strength of 1,400N/mm2.
TATA Steel has also further strengthened its dedicated account management team for the automotive sector, increasing the number of staff looking after customers at its Dusseldorf office. This will allow the steel producer to better serve customers and provide suppliers to the automotive industry in Germany with on the ground, specialist expertise and industry knowledge at close hand.
Mr Henrik Adam chief commercial officer of TATA Steel said that "This investment helps cement our position as a key long-term supplier for German customers in the automotive sector as we continue to find ways to help them succeed in their market. Our customers have asked for our presence in the German market and with this investment we have answered their request, tailoring our capabilities to further meet their needs and offering local access to our company."
Mr Jochen Hofges MD of Service Center Gelsenkirchen GmbH said that "In addition to the new slitter line, Gelsenkirchen Service Center will continue to support its customers with an individual, tailored and timely service, backed by specialist experts offering technical and customer service support for the automotive industry.”
He said that "Gelsenkirchen is ideally placed to offer an excellent service. The site has a private harbour which receives almost daily shipments of steel coil as well as excellent logistics with easy access to the motorway network. By strengthening our processing capabilities and expanding our sales force, we can continue to meet our customers' increasingly complex product and service requirements in this specialized, demanding and innovative market."
Mr Jens Lauber TATA Steel's MD for Distribution Europe said that "In order to be able to offer a more targeted response to end-customer markets, in recent months we have strategically realigned our sales activities in Germany and elsewhere in continental Europe. The realignment gives our customers local access to our wide portfolio of products and services."
Source -Strategic Research Institute