Tokyo Steel cuts March prices as much as 14 pct to fight imports
Reuters reported that Tokyo Steel Manufacturing, Japan's top electric arc furnace steelmaker, said it will cut prices for March delivery, by as much as 14 percent for one product, to compete against imports amid a firm yen and on slow domestic demand. The company will cut prices by between JPY 3,000-7,000 (USD 27-62) a tonne, it said in a press briefing on Monday. That is between 4 percent and 14 percent,
Prices for the company's main product, H-shaped beams, which are used in construction, will fall by JPY 3,000 or 4 percent, to JPY 67,000 (USD 593.97) per tonne in March. Prices for steel bars, including rebar, will drop by 14 percent to JPY 42,000 a tonne.
Tokyo Steel's Managing Director Kiyoshi Imamura told reporters “The price cut is to prevent cheap imports from flowing into the local market in the face of the recent jump in the yen against the US dollar. Domestic demand has also languished as a lack of workers and processing facilities has delayed construction projects.”
This is Toyko Steel's first price cut in five months and is the latest in a series of weak signals for Japan's economy that have raised doubts about government efforts to reignite growth and end decades of deflation.
Tokyo Steel's pricing strategy is closely watched by Asian rivals such as Posco, Hyundai Steel Co and Baosteel, which export to Japan.
Source : Reuters