Eton Pharmaceuticals and Xellia Pharmaceuticals Announce Biorphen® (phenylephrine HCl) Co-Promotion Agreement
Xellia’s US-based Hospital Sales Force Will Immediately Begin Promoting Biorphen in Collaboration with Eton
Agreement Significantly Expands Biorphen Commercial Footprint and Provides Access to Institutions that Prefer Ready-to-Use Injectable Formulations
Biorphen, the Only FDA-approved Formulation of Ready-to-Use Phenylephrine Injection, was Launched in December 2019
DEER PARK, Ill., Jan. 21, 2020 (GLOBE NEWSWIRE) -- Eton Pharmaceuticals, Inc. (Nasdaq: ETON), a specialty pharmaceutical company focused on developing and commercializing innovative drug products, announced it has entered into a co-promotion agreement with Xellia Pharmaceuticals for the promotion of Biorphen® (phenylephrine HCl), the first and only FDA approved ready-to-use formulation of phenylephrine injection indicated for the treatment of clinically important hypotension resulting primarily from vasodilation in the setting of anesthesia.
“We are excited to collaborate with Xellia on the promotion of Biorphen. Given our overlapping target markets, this agreement is a compelling opportunity for Eton to increase Biorphen’s commercial footprint and leverage Xellia’s established relationships with hospitals that have adopted ready-to-use injectable products,” said Sean Brynjelsen, CEO of Eton Pharmaceuticals. “We have been pleased with the customer reaction to Biorphen in our first few weeks since launch, and we look forward to working with Xellia to continue driving adoption of Biorphen”
“This is a great opportunity for us to work with Eton to co-promote Biorphen; the collaboration fits well with our overall mission to bring life-saving medicines that address unmet patients’ needs. Eton has a similarly bold company culture and focus to Xellia, which aligns with our ambition to bring more ready-to-use products to the US market where time is critical to the patient and in alignment to industry guidelines” said Carl-Aake Carlsson, CEO of Xellia Pharmaceuticals.
Xellia’s hospital sales force will immediately begin promoting Biorphen in certain market segments in collaboration with Eton’s existing commercial team. The agreement significantly increases the number of sales representatives actively promoting Biorphen and provides Eton with immediate access to accounts that have already adopted Xellia’s Vanco Ready, a ready-to-use formulation of Vancomycin injection. In addition, Xellia will be expanding its sales force to support the co-promotion. Eton will continue to promote Biorphen to all market segments. Xellia will receive a commission on Biorphen sales realized from certain customer accounts.